Dr. Fandy Tjiptono is an Associate Professor at the School of Marketing and International Business, Victoria University of Wellington (VUW). He holds a Ph.D in Marketing from the University of New South Wales (Australia). His main research interest is consumer behavior, marketing practices, and business strategies in emerging markets. The specific areas include brand longevity and brand management, consumer ethics and religiousness, corporate and consumer social responsibility, and sustainable consumption. His work has been published in respected journals in marketing including European Journal of Marketing, Journal of Business Ethics, Psychology & Marketing, and Asia Pacific Journal of Marketing and Logistics. He has also published several best-selling marketing and management textbooks and reference books in Bahasa Indonesia, some have been widely adopted and cited in Indonesia.

Prof. Dr. Mustafa Said Kurşunoğlu was born in 1970 in Erzurum. He completed his undergraduate education at Atatürk University, Faculty of Theology (1993). He completed his master's degree at Harran University Social Sciences Institute (1996) and his doctorate at Ondokuz Mayıs University Social Sciences Institute (2002). He was in Germany between 2003-2011 within the framework of language education and various scientific research and cultural studies. Prof. Dr. Kurşunoğlu has been working as a faculty member at Ondokuz Mayıs University, Faculty of Arts and Sciences, Department of Philosophy since 2012. Kurşunoğlu's books are as follows: Human-Universe Relationship and The Anthropic Principle (2006- Elis Publications), Variations on Thinking Globally (2014- ETUT Publications), What's Love and Its Conceptual Nature (2014- ETUT Publications) and In the Axis of East and West The Origins and Future of Capitalism (2020- Kadim Publications).